Monday, July 6, 2009

Promotional Screen Print T-Shirts

Using screen printers t-shirts for promotional purposes is an affordable, effective plan. Screen printed shirts can be custom designed to meet your specific needs. You can have your logo, event or campaign message easily designed and printed on a t-shirt for a very low cost. Let’s evaluate how this can be an effective tool for you to use in your next promotion, branding attempt, or employee recognition program.

Here’s an idea; you can have your customers or employees participate in a logo design or promotion design contest. This will help create a buzz about the promotion and engage your clients and employees in promoting your business. Customers and employees are loyal to companies that include them in business plans or promotions. Being involved personally helps clients and employees feel appreciated and part of your team.

This kind of motivational recognition can be instrumental in keeping staff and a customer base happy. It can keep customers from shopping around for a different company to work with. With the global economy in a slump, customers and clients may have no problem getting a deal on services from desperate companies. This activity is making business turn-over a nightmare for a lot of companies.

You need to take action to let your customers know that they are appreciated. At the same time, you do not want to blow a lot of money doing so. Screen printed t-shirts of a high quality make interesting motivational gifts. They create brand identity, image and loyalty where it may have been wavering before.

However you go about getting your design, it needs to be digitized by a graphic designer before it can be printed on a t-shirt. Once you approve the design, you can usually request a sample. Make sure that you like everything about the t-shirt print. High quality screen prints should not peel, bubble or crack even after multiple washings.

Sometimes it’s not the screen print quality, but the t-shirt quality. Check for see-through fabric, shotty seam work or a rough feel. Many people cannot stand a neck that is too tight. Put the shirt on to see if it is comfortable or not. You can use a screen print company that prints on name brand t-shirts so that you have an idea of the quality before you get involved.

Ordering in bulk can save you money. Check around for prices and quality. Ask about shipping deals or discounts for ordering in large numbers. Once you get the screen printers t shirt that is of the highest quality, you, your clients and your employees are sure to be happy with them.

Justin Hoehn is a Managing Partner of LEADApparel.com. LEADApparel.com offers first class Screen Printing & Embroidery services, custom clothing including printers t shirt. Companies purchase t shirts print services from LEADApparel.com at heavily discounted prices. For more information, visit www.leadapparel.com.

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Tuesday, April 14, 2009

Making A Good Impression For Your Company

If you're running a small business, you are your business. Wherever you go and whatever you do is a business promotion opportunity. Conversely, wherever you go and whatever you do reflects upon your business.

Because first impressions are important, as a business owner, you want to ensure that everyone who meets you forms a positive one. One easy way to make a good first impression is to have a brand or logo. Having a brand, logo helps build customer loyalty. Customers loyal to a brand will be willing to pay a premium price for a product they have come to trust. They will also recommend their brand to other people. Statistics have shown companies who own successful brands are typically valued several times the net value of their physical assets.

If you don’t have a logo or brand to represent your company, look at hiring a professional to help you put one together. A good logo should capture the essence of your business – what you stand for, your objectives, goals, and nature of business. One’s logo should also be brilliant enough to create trust and help out customers to identify your company or brand easily. It also must be basic yet very visually charming and flexible or adaptable enough to be used in different media like the Internet, TV, and print advertisement.

Once you have secured a logo, put it everywhere. One easy way to show off your logo and company name is to have it either screen printed or embroidered on shirts. Custom company shirts build a strong business identity and add credibility to you or your company.

Wearing customized company shirts also attracts new customers. No matter where you are, helping a client, putting gas in your vehicle or running to the store, you are a walking billboard. People recall logos and company names, especially when they see them over and over. And if one of the people you run into needs your service, your customized shirt will make them remember your company.

Placing your logo or name on your shirt also makes you stand out from your competition. This is why it is also important to put your logo consistently on everything you own; your vehicle, stationary, website and business cards. When potential clients see your logo, it will stick with them. Logos are like psychological images that consumers have come to associate with the company or product. People also subconsciously want to have a brand and image they can trust and count on.

As any business owner knows, you have to have the edge over your competition in almost everything you do, so why not start by making your first big impression today?


Justin Morris is a Managing Partner of LEADApparel.com. LEADApparel.com offers first class Screen Printing & Embroidery services, custom clothing including printers t-shirt. Companies purchase t-shirts print services from LEADApparel.com at heavily discounted prices. For more information, visit http://www.leadapparel.com

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